I’m a system-minded experience designer and digital transformation specialist with a foundation in ecommerce and process improvement. I help fast-growing companies and consulting clients in Southeast Asia redesign their internal systems — especially around digital transformation, operations, and customer experience — using a mix of human-centered design and smart automation. In a world where outdated systems drag businesses down, I help organizations move forward with solutions that are efficient, human, and built for the future.

☎️ Contact information

✍🏻 Write to me [email protected]

👀 Find me LinkedIn

🗣 ✍🏼 English, Chinese 中文

🗣 中文, 廣東話, Bahasa Malaysia, Française

🧠 Top 5 Clifton Strengths: Input / Responsibility / Intellection / Learner / Maximizer

👩🏻‍💻 My experience (by skillsets)

Project Management

Special Purpose Vehicle project with Wine Portal

• Led project management efforts for the implementation of a novel asset trust, collaborating closely with the Corporate Director to ensure successful execution.
• Developed and streamlined process flows, ensuring efficient workflows and alignment with project goals.
• Facilitated cross-functional discussions, driving alignment and resolving issues to meet project milstones.

Workshop Facilitation

Design Sojourn (Singapore)

• Journey Mapping and 5W1H techniques (with WWF SG):
  • Facilitated face-to-face workshop for the clients to form the existing process and journey maps. Further analysis is done post workshop to synthesis digital maps and merging processes across functions.
• 5W1H, Problem statement generation, Personas, Customer Journey, Brainstorming, Affinity Maps techniques (with Singapore Enterprise Heartland Challenge 2021 and 2023)
  • Facilitated student team and merchant teams to co-create solutions to the identify problem statement(s).
• Discussion Canvas, Storyboarding techniques (with USAID Asia Grey Timber Analysis Workshop, USAID/DFC/DAI NbS Financing Model Roundtable Workshop)

Process Optimisation